Designs that use type Garamond

his design is from the Apple “Think different” campaign in 1997.

The simplistic black background and white letters and the logo create a modern look and emphasize the elements in the design. The colorful Apple logo makes it look distinct from the design, conveying the idea of creativity and uniqueness. It also associate the brand to the idea of creative, bold, being different.

The main elements are positioned in the middle of the design, making them prominent.

The phrase “Think different” is condensed and simple. This makes the message easy to understand and impactful.

The simple but impactful design defined the Apple branding and left a profound mark in advertising history.